Linkable Asset Backlinks SEO Service

How to Get Quality Backlinks to Your Website

A Service of Inteltab: Established 1997

Welcome to my Linkable Asset Backlinks SEO Service.

I’m a content writer and SEO with over 25 years’ experience and I offer my Linkable Asset Backlinks SEO Service to website owners who want their sites to be visible at the top of the first page of search results in Google and the other main search engines for their chosen keyword search term(s).

For any website to have a good, highly visible listing in the search results pages (SERPS) the pages on your site need to be well optimised for good on-page optimisation and also good off-page optimisation.

On-Page and Off-Page SEO

The on-page optimisation can be easily done by adhering to several “rules” of SEO on-page best practice, including having your keyword search terms in the URL filename, title, and in the meta tags in the header of the web page, in the H1, H2 and H3 heading tags, in the ALT tags of images and also within the body text of your page content, between about 1 and 2 percent.

Good off-page optimisation consists almost exclusively of getting quality and relevant backlinks from other trusted websites which point to pages on your own website. A website with no backlinks will normally not be able to achieve any visibility in the search engines, although exceptions to this will be if it is for its own branded web name or if your niche is extremely small.

The problem is always how to get such backlinks. Getting them is known to be incredibly time-consuming. But, as with everything else, there are ways and means to achieve good backlinks by following best practice methods.

Linkable asset creation is considered to be one of the most successful ways to get these backlinks pointing at your site.

This process can be broken down into various stages, to be followed in strict sequence, which many SEOs have found to be the most efficient way of obtaining these crucial backlinks.

Types of Linkable Asset

Many people still spend a lot of time with the traditional outreach methods which involve writing emails to related website owners or managers, asking if they would like some special content written for their website for free, with the only proviso that the article contains a contextual link to the website that they’re trying to get backlinks to. This works to an extent, but it can take literally weeks of effort and expense to even get one response, and most such plea emails are generally deleted as soon as the recipient sees what it’s about.

So what is needed is a startling piece of content that other related and high quality websites will actively want to link to, content which the recipient will know will be of great use or great value to their own site’s readers.

This can take many forms. It can be a fantastic article, often starting with the words “Ultimate Guide to…” and so on, which seeks to become the go-to resource for its sector or niche. I like to include the present year in such an article’s title as well, because people wanting the latest and most up-to-date information will often enter the year into their search term. These will tend to be highly researched long-form content articles of over 2,000 words.

Or it can be an infographic. Infographics are a great way to communicate key information in an easily understood format. Infographics were really hot a couple of years ago, and their popularity has dwindled somewhat recently, but it’s still a very useful way to get people to link to it. You can also submit them to infographic hosting sites for a double advantage: you’ll get people going to these sites who might see your infographic there and download it to their own site (in which case you’ll get a backlink from the link which is embedded in the body of the graphic itself) and you’ll get a link from the hosting site as well (and these are usually quite high Domain Authority (DA) or Page Rank (PR) sites as well).

I often combine articles with infographics; for some reason they are extra interesting and they pack a double SEO punch for a greater number of backlinks.

Depending on what your sector is there could be backlinks to be had by creating a useful software utility for people who are interested in that subject. For example, I once worked on a large ecommerce site which was in the hydroponics sector, and sold hundreds of products, equipment and supplies related to the hydroponics industry.

Had the project continued for longer than it did I would have created a useful little software application that allowed hydroponic gardeners to easily calculate what size of extractor fan would be needed to adequately ventilate their growing space or grow tent; they would just enter the dimensions of the space and also whether they were using a carbon filter or not, and it would instantly calculate the power output of the fan that was necessary to ventilate that space.

Problem solved immediately!

This is an example of something that is so useful to people in that sector that the owner or manager of related websites would jump at the chance of making it available to their web visitors. Why would they not?

These are by no means the only types of linkable asset which can be created for the purpose of getting other websites to link to target web pages. But they are the main types. Others exist as well, and it is very much what the particular website is about, what purpose it serves and what sector it's in which will determine the type of linkable asset which it will be possible, or advantageous, to create.

For example, some websites may benefit from having video embedded on the page, or having diagrams or statistical information provided for its visitors. Some may draw backlinks (and hence more visitors) by having unusual media such as audio, or research utilities, which could easily be available to their visitors. Other types of website may not, because that isn't what the website or the sector is about.

But in each case there should be something that can be created to act as a linkable asset and which will ultimately result in more visitors due to a higher ranking, simply because of more quality and relevant backlinks.

Getting the Word Out about the Linkable Asset

Of course, people in the relevant sector need to be told that this linkable asset actually exists! But that is never a problem, as I can get the word out to the relevant parties by several methods.

I have access to a powerful database of journalists, bloggers and influencers. In addition, I can write a highly effective press release which will make sure that the relevant people are made aware of it. Finally, I can do a Google search for any similar content which already exists on any website and then write to their owners or managers and tell them that I have something which may be of great interest to them! Three very powerful ways of getting the message across.

It should be aimed very carefully and accurately at specific targets and recipients within that sector; backlinks from unrelated sectors will tend to be ignored by Google, as their spokesmen have already made clear. So the ranking of a website selling sportswear will not be improved by backlinks from websites in the insurance industry, for example.

What This Service is Not

Some people have an odd idea about what getting backlinks entails. So, just for the avoidance of doubt, this is what the service is not. It is important for people, especially clients, to know that the SEO service being done for them is absolutely valid and legitimate. This service will not have:

Backlinks from article directories (it would just be a waste of time)
Backlinks from generic and unrelated directories, for the same reason
Backlinks from PBNs (private blog networks), for the same reason.

I see that even today there are people who describe themselves as SEOs who advertise their expertise in providing links from their own private blog networks. These links may even work for a while. But you can guarantee that in a few months’ time Google will discover that such networks have been created to achieve unnatural linking techniques. Unnatural linking practices such as this is something that Google actively penalises.

Again, Google spokesmen such as Matt Cutts have publicly stated this several times, but such services continue to be advertised as if they were a great help. Believe me, they're not.

I also won't bother with sites which offer to sell you links to their own sites, or to agencies which offer to publish content on their participating blogs' pages in exchange for money. Google has also stated that paid links are a complete no-no.

What isn't quite clear is whether Google will just ignore such links or whether they will actively impose a penalty on websites that do this. My own personal opinion is that Google simply ignores links which appear to be worthless. Manual penalties are known to happen, but the fault usually has to be particularly egregious.

If Google automatically penalised all sites which transgressed their rules (for example, by deleting their listing completely) then all SEO would become would be site owners pointing worthless links at all their competitors (you may have seen these services offered on sites like Fiverr: a million backlinks for $5) in the knowledge that these competing site listings will simply disappear and they will suddenly have no competition to their businesses! Google is sometimes heartless, but it would not allow itself to be manipulated in that way.

Just to be clear about what is allowed and what isn’t, there is nothing wrong with a web owner or manager to decide to employ someone to look after the on-page and off-page SEO of their own website. SEO has been an honest profession since the start of the commercial Internet, and as long as the backlinks have been obtained honestly, and provide value to web visitors, Google isn’t going to take issue with that at all. In fact it has a vested interest in all websites which provide value, which is why it will reward the creation of such resources as the linkable assets described above.

Google and the other main search engines want to reward users of their search engine by providing them with the best possible search experience. If the results of any given search term or keyword phrase results in highly useful information or content then that search engine will do its best to make such results available to searchers. And the main way of doing this is to bump up such useful websites higher than the rest, so that they will eventually be found at the top of the search results, which should be the aim of every webmaster who want his or her site to be seen by the most people possible for that specific search term or keyword phrase.

The Importance of Backlink Diversity

It is important that the backlinks to your website show diversity and are from differing IP addresses. Google will see links to a site which are ranged in the same IP address C block, in particular, as a suspicious and unnatural arrangement, possibly brought about by using a link farm, or VPN or some similar artificially arranged linking system.

Making use of this Linkable Asset Backlinks SEO Service will ensure that there is a natural distribution of links from diverse IP addresses.

This service will not only get backlinks for your website by getting experts to create linkable assets similar to the ones described here, but also they will provide good quality backlinks to your site by more conventional means.

The great advantage of using this service is that you will be paying for good quality content on trusted sites, and also that the quality of the sites linking to yours will be directly related to the amount that the service costs.

So, for example, a link from a site with a high DA will cost more than a link from a medium DA site, which in turn will cost more than a link from a low DA site, and so on.

Careful Use of Anchor Text in Linking

The anchor text is the text which actually comprises the link itself. We've been trained now by Microsoft to think of this as the blue and underlined words which, when clicked, will take us to the page or document that is being linked to.

Anchor text which is used when pages of a website link to other internal pages within the same site can be as specific as you like. It’s often a good idea to make internal link anchor text the same as the keyword phrase that the destination page is optimised for. Google understands that these internal pages on your own website are pages that you control completely, so you can make the anchor text what you like. And anchor text which is the same as the destination pages’ keyword phrase (perhaps the same keyword phrase as in the title tag) will tend to reinforce the optimisation quality and efficacy of that page.

But with links coming from external web properties you need to be more circumspect. These are links that you do not control, and "should" not control, so in many cases you'll just have to accept the anchor text which someone else decides to use. But if you can actually influence or control this then so much the better.

However, for reasons of looking natural, the anchor text from external pages should not be as specific as on the internal linked pages.

In fact, Google will expect this external anchor text to be somewhat generic and even seemingly pointless at times, and with raw URL links thrown in as well (just the bare https://www.website-name.com ). Anchor text such as “this site” or simply “here” will not raise any red flags for Google.

For a long time the page for the free Adobe PDF reader had a download link with the words “click here” as the actual anchor text. So if you searched on Google for “click here” that download page would be the page that appeared at the top of the organic search results simply because Google thought the page was all about “click here”, whatever that meant.

The point is that there was nothing that looked odd about this to Google.

Similarly, if external pages used anchor text which was 80 percent the same as the title tags on your destination page then Google would think that was very strange and unusually "convenient". It would likely trigger a red flag for looking too unnatural and contrived.

So you need to keep you anchor text from all external web properties as generic as you can with simple instructional words or raw URLs. You can probably get away with text which is actually what the page is about (for example, the specific title tag or parts of it) perhaps 3 or 4 percent of the time, but no more than that, just to be safe.

Creation of these High Quality Linkable Assets

Of course, in order to provide the Linkable Asset Backlinks SEO Service the assets must be created. Nobody is going to link to the idea or the notion of such an asset, so it must be a very solid and physically complete entity in its own right; these highly useful resources must also be brilliant to use, refer to and read, depending on what type of resource it is.

They must be so good that their users will always slap themselves on the back every time they use them, thinking how clever they are to stumble on such a useful thing when so many other people don’t know about it!

So how are these formidable resources made?

Fortunately, we have a team of specialists that we use whenever we need them. They're not in-house, because retaining them would be quite expensive. And we want the cost of making these, which is something we’d need to pass onto our clients, as little as possible, obviously.

So instead we outsource their specialist talents whenever such a resource needs to be made. We know some very high quality experts who spend all their time making these calculators, infographics, specialist software, or whatever is appropriate for linking campaigns within that sector. Creating linkable assets and resources such as these takes time and a lot of talent so we carefully budget all of our campaigns and the work is done to strict quality and time specifications.

The result is a resource or linkable asset that is attractive and a pleasure to use, and which any target website should be happy to link to in order to provide this useful resource to their own web visitors.

The result of all this careful quality control is lots of top notch, relevant links to your own website which in turn leads to a higher ranking in the search results which will lead to more visitors for your own site. And that will always mean more revenue for you.

The Double Benefit of Linkable Asset Backlinks and How They Work

These links, like most useful and sensible links, work in two beneficial ways. Firstly, by direct visitor numbers clicking through from other sites where visitor numbers are known to be high. Secondly, the links themselves inform Google and the other major search engines that yours is a website which deserves higher ranking, so your website or blog will rise in the search engines’ rankings in its own right, as well as benefitting from the added physical visitors clicking through.

So this double punch is what will benefit your site as a direct result of the backlinks we achieve for you.

In cases where such assets as calculators, software, infographics, video or audio media are used, we’ll also make sure that they are hosted at the most popular hosting sites for those kinds of resources as well. So you’ll get backlinks from those site (which are usually extremely high DA/PR sites in their own right) as well as real visitors to those sites clicking through from them and arriving at your own site or blog.

These hosting websites such as Youtube, Buzzsprout, Download.cnet, etc., are all known to have high domain authority, and some of this will transfer itself to your site. Some of these will inevitably be “nofollow”, but these will provide real visitors even if the actual benefit in “link juice” will be significantly or even totally diminished.

For more information you can email us at support [at] inteltab [dot] com (format has been altered to prevent harvesting by spam bots).

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